Temukan Dealer
Across markets, Giti continues to strengthen its presence through technology engagement, customer collaboration, retail development and brand-building initiatives. This month, activities across Latin America demonstrate how Giti is bringing its global capabilities closer to customers, partners and consumers.
COVER STORY
GITI TECH DAY BRINGS GLOBAL ENGINEERING CLOSER TO BRAZIL
São Paulo, Brazil
Giti recently hosted a TECH DAY in São Paulo, Brazil, bringing together more than 50 OEM partners and distributors for an in-depth introduction to the technology, engineering and product-development capabilities behind the brand.
The event provided participants with greater insight into Giti’s precision-engineered development process, global R&D network and Original Equipment solutions, demonstrating how the company develops products around the evolving requirements of vehicle manufacturers, markets and drivers.
Technical discussions also highlighted Giti’s ability to translate global R&D expertise into solutions covering performance, safety, efficiency and new mobility requirements.
Beyond technology, the TECH DAY created an important platform for dialogue between Giti, OEM partners and distributors in Brazil—strengthening understanding of the company’s capabilities and supporting further market development in Latin America.
As Giti continues to expand internationally, initiatives such as TECH DAY help connect the brand’s engineering foundation with customers and partners on the ground.
50+ OEM partners and distributors | São Paulo | Technology • R&D • OE Solutions
MARKET DEVELOPMENT
TURNING BRAND VALUE INTO BUSINESS VALUE IN CHILE
Santiago, Chile
Giti continued its Latin American market-development programme with a dedicated brand and retail workshop for San Jorge, focused on strengthening how Giti’s global brand proposition is translated into the local customer experience.
The session explored the connection between brand value, product value and commercial value, helping the local team identify opportunities to improve brand visibility, product communication and customer engagement.
A key follow-up priority is strengthening in-store brand identification and point-of-sale execution, supported by relevant merchandising materials and a more consistent retail presentation.
The initiative reflects Giti’s continued focus on supporting distributors beyond product supply—building stronger local capability and creating a more consistent brand experience across customer touchpoints.
RETAIL DEVELOPMENT
BUILDING A STRONGER GITI PRESENCE AT THE POINT OF SALE
Giti is developing a more integrated approach to retail branding, bringing together several tools designed to improve visibility, product understanding and customer engagement inside the store.
The new retail communication approach includes:
- Cardboard Mascot – creating stronger attention and a more approachable brand presence.
- Branding Display Cube – reinforcing Giti identity and improving recognition.
- P10 Knowledge Cube – translating product technology into simple customer-facing information.
- Tire Rack & Tire Inserts – creating a more coordinated and professional product presentation.
Rather than treating each item independently, markets are encouraged to use these elements as part of a complete in-store brand experience.
Local teams and distributors are also encouraged to introduce creative ideas that can further increase Giti visibility and encourage stronger branding execution at retail level.
